Why There’s No Turning Back from Data-Driven Advertising
As advertising’s brightest minds gather for Advertising Week, expect plenty of comments on how data will be the key contributor to brand success moving forward. In an era when the capability to precision-target customer segments is the most effective way to get your message across, data became a way for…
Hitting the Books: How Brands are Leveraging New Media and Data for Back-to-School Season
In order to capture some of the predicted $68 billion in back to school sales, brands are turning more and more to new media solutions and data-backed insights. Back to school season, with more than $68 billion in total sales at stake, is the second-biggest season for retailers like JC…
Two Ways Data is Fueling the Automotive Industry
The automotive industry is surpassing its former heights of the 1960s by offering desirable cars in all shapes, sizes and prices — all thanks to harnessing the power of consumer data. A period of stagnant innovation in the ‘90s characterized by the domination of massive SUVs has given way to more…
Magic Mirrors and Digital Playgrounds: The Future of Physical Retail
With 94% of total retail sales, traditional retail spaces aren’t going anywhere anytime soon. But disruptions from ecommerce and new technologies combined with changing consumer demands continue to shape how retailers are selling. Here are some of the dynamic and unexpected ways that technology and evolving consumer tastes will shape…
Annalect Research: The Mobile Wallet
The mobile payments space is rapidly evolving, with everyone from Apple to Visa releasing ways to pay by mobile device. Mobile payments are expected to more than double this year, to nearly $9 billion. With this much at stake, the major players are competing fiercely for a share of the…
Going on a Diet: How Marketers Are Adjusting to a Cookie-less Future
Problems created by cross-device usage, shared devices and voluntary cookie purging have forced digital marketers to find a suitable cookie substitute. Brands and marketing agencies alike have known for several years that at some point they would have to come to terms with the flaws of the browser cookie in…