The Past, Present and Future of Mobile Marketing
While much of the innovation in the 20th century focused on electronics, the past decade has seen a shift toward information – how it is shared, stored and distributed. Today, most customers are looking for mobile products that link to social media channels or help with tasks, such as paying…
How Brands Should Respond to Data Breaches
Data Breaches: Aspects of emotional and behavior turmoil It has become almost commonplace to open up your favorite news site, pick up the newspaper, or listen to the evening news to find out that yet another company has experienced some type of electronic intrusion. The conversations about these “hacks” seem…
Measuring Mobile Success: The Right Metrics for Insurance Companies
Each industry requires its own marketing approach, especially for mobile. Here are some examples of how insurance providers are using key mobile marketing metrics to drive sales. While finding the right marketing approach for your industry is paramount, marketers in the mobile world also have to contend with determining the right…
Unlocking the Power of Programmatic by Marrying Data With Creative
Utilizing data to reach marketing goals is nothing new for marketers. Traditionally, the brightest creatives based their strategy on pages and pages of research. In the digital age, focus has been on programmatic and the use of audience-targeting technologies to ensure impressions are in front of the right people at…
Programmatic & Creative: Powerful Together
Some have said that programmatic could mean the death of creative, or that new technologies will strain the creative process. Not so, according to a recent report from eMarketer. To set the stage: Programmatic is only going to increase in importance — 63% of U.S. digital display advertising dollars will…
CMO Influence on the Rise
As reams of digital data make it possible to know our customers better than ever before, the Chief Marketing Officer is often leading the way when it comes to leveraging data to better serve customers and bolster the bottom line. By doing so, many CMOs may also increase their own…