Unlocking the Power of Programmatic by Marrying Data With Creative
Utilizing data to reach marketing goals is nothing new for marketers. Traditionally, the brightest creatives based their strategy on pages and pages of research. In the digital age, focus has been on programmatic and the use of audience-targeting technologies to ensure impressions are in front of the right people at…
Programmatic & Creative: Powerful Together
Some have said that programmatic could mean the death of creative, or that new technologies will strain the creative process. Not so, according to a recent report from eMarketer. To set the stage: Programmatic is only going to increase in importance — 63% of U.S. digital display advertising dollars will…
CMO Influence on the Rise
As reams of digital data make it possible to know our customers better than ever before, the Chief Marketing Officer is often leading the way when it comes to leveraging data to better serve customers and bolster the bottom line. By doing so, many CMOs may also increase their own…
The Buzz From SXSW
While SXSW is over for 2015, the buzz it generates will have marketers, technologists, developers and everyone else thinking about how to implement what they learned. And while those lucky enough to attend were constantly running from panel to party to performance, they likely missed something in the swirl. If…
Why Public Relations Needs Data
PR — it’s about more than crisis control. It’s about storytelling, specifically, telling the right story at the right time. Data analysis tools can go a long way toward supporting this. Yet many PR professionals are hesitant about embracing data as a part of their toolkit. They subscribe to a…
A Fresh Start On Relationships
January marks peak season for online dating sites and many singles look to update their relationship status, with some sites reporting a jump in signups as high as 26%. Online dating is now a more than $2 billion industry, and it’s growing quickly, according to a November 2014 market research…