How To Boost Black Friday and Cyber Monday Sales
The importance of the holiday sales for many brands can’t be overstated. It’s often the thing that makes or breaks the year. So what are smart marketers looking to do improve over last year’s lukewarm holiday sales numbers? Take a look at what the data says about how consumers behave,…
Defining Data Quality and How Annalect Can Help
Annalect’s Director of Data Services, Scott Slavens, talks about data quality issues and solutions Question: How does Annalect define data quality? What are some of the biggest issues with data quality? Scott Slavens: At Annalect, we see data quality as not so much being an issue of right versus wrong,…
Data Driven Social Good: Is it really happening?
Social good driven by Big Data may finally have arrived—providing a welcome illustration of data’s potential to drive change and an even more needed counterpoint to the stories emphasizing privacy concerns, consumer tracking and potential abuses of data. “While some researchers and writers claim data analytics will create a data bourgeoisie, a new crop…
Bytes of a Luis Suárez Computed Network
With Luis Suárez making his debut in a Barcelona jersey on Monday in their 6-0 thrashing of Mexican Club Léon, I was keen to explore how global news outlets have covered the world’s most renowned odaxelagnist in the past year. What a year it was. Suárez comfortably won the 2013-14 English Premier League…
Smart TV Moves Beyond the Early Adopters
It may seem obvious, but a recent study proves what many smart marketers have seen on the horizon for a while — connected TVs are increasing in importance for consumers. It’s quickly becoming a channel that should be on the radar of anyone looking to take advantage of highly targeted…
How to Get Your Data Out of Silos, Put It to Work, and Get Help Doing It
If you’ve got vast stores of data sitting around, in silos, just waiting for the day when you finally do something with it, you’re likely missing out. Look beyond how you’re using data to target ads and consider the possible applications. If you’re collecting more data than you’re currently using,…