Six Ways Gen Z Will Reshape Marketing in a Post-Millennial World
Diversity, connectivity, and brand-agnosticism are key factors redefining marketing as Generation Z grows up. Marketers have been so focused on millennials, but a new generation is coming of age and will soon comprise 40% of all consumers. The growing ranks of Gen Z, people born in the mid to late 90s, should…
Blockchain Pulls Marketing Into Uncharted Territory
Could blockchain marketing practices disrupt the entire industry? Learn how blockchain technology works and the benefits and challenges it introduces for marketers. Combining marketing technology with blockchain records could completely reinvent the advertising and media-buying industry, but challenges and volatility make it unclear where, exactly, this path would lead marketers.…
Get Scientific With These Multivariate Testing Best Practices
Multivariate testing can empower marketers to discover effective content that drives KPIs, but only when they follow best practices and scientific rigor. Multivariate testing provides a powerful tool for marketers willing to dive into experimental design and optimization best practices. Because marketers aren’t mind readers, they need tools and methodologies to guide their…
Data Visualization Enters a New Dimension
Artificial intelligence, virtual reality, and machine learning are vastly improving data visualization practices, making it possible for marketers to analyze and depict complex data sets without oversimplifying them. When thinking about data visualization, most marketers refer back to the not-so-distant days of the dashboard – pre-populated with two-dimensional line graphs…
Digital Attribution Grows Up Through These Changes
Advanced methods like fractional attribution, third-party SDK services, and consumer ID technology help piece together more accurate digital attribution models. Faced with an increasingly mobile consumer base, marketers are devising newer methods for more accurate and detailed digital attribution. These practices and technologies measure digital advertising effectiveness while tracking complex…
Interactive Kiosks Reveal Consumer Behavior Through Digital Touches
Brands are discovering that touch screen kiosk marketing data offers valuable information to fuel better customer interactions and omnichannel experiences. In the age of mobile-enabled grocery delivery and real-time smart home ordering services, many brick-and-mortar brands are installing digital self-service kiosks to make the customer experience more seamless. In France,…