Retail Research Newsletter: Fashion Forward
As consumers have finally thawed out from the long and frigid winter, our retail newsletter takes a look at the economy and latest retail trends. While Q1 saw a weak GDP reading, Consumer Confidence continues to improve, and e-commerce continues to fuel gains. [download file=”https://www.annalect.com/wp-content/uploads/Spring-Retail-Newsletter_Annalect.pdf” title=”Retail Newsletter”] Retailers are ramping up…
Travel: Who Spends the Money Now and the Best Way to Reach Them
All the experts are forecasting a strong travel season for Summer 2014. And much of that growth is being driven by Generation X, with some help from the millennials and younger baby boomers who lie on either side of this often forgotten demographic. In the leisure market, Gen X travelers,…
Travel Marketers! Americans are Ready to Make Summer Travel Plans
After a long, cold winter, which seemed like it would never end for many, summer is nearly here. What does that mean for marketers? Americans are ready to put the snow and ice behind them and get away from it all – and they want to soak up some sun…
How location-based advertising is reshaping marketing at events
When tens of thousands of fans gather next month in Brazil for the 2014 World Cup championship, they can expect to be met with messaging from hundreds of global brands as they stroll the sun-drenched streets of Rio de Janeiro and 11 other host cities. But if the most recent…
When it Comes to Data, Focus on the Fundamentals
Data is powerful. When used correctly, it has the power to transform a business. But to use data to your best advantage, you must build a strong foundation. “When something is new, we want to go big,” Adam Gitlin, Global Managing Director for Annalect’s Data Group, told the crowd at…
Decoding the Complexities of U.S. Hispanic Population Trends
Annalect Primary Research and OMD Multicultural decode the complexities of U.S. Hispanics’ population trends. In Affirm This: The Era of Affirmation™ and its Impact Among Hispanics, Annalect Primary Research and OMD Multicultural explore the complexities of a recent population trend among U.S. Hispanics, wherein they seamlessly navigate life between Latino and American…