The Internet of Things: Connecting Connected Device Data
Gain a clear understanding of the Internet of Things (IoT), from industrial to consumer use, and how the data generated from these devices can provide value. A century ago, only the most imaginative futurist could envision a world where a coffee pot, alarm clock, and smart audio speaker would share…
Algorithms and Marketing, What You Need to Know
Marketing algorithms are taking on many of the industry’s most pressing tasks at scale while helping guide major strategic decisions of the future. Marketing algorithms have worked their way into the industry’s most talked about subjects. Many people, however, still aren’t sure exactly what an algorithm is, what they do, and…
Hotel Brands Rely on Data to Attract Guests, New and Old
Digital hotel marketing heats up as major brands compete with each other and online travel agencies (OTAs) while seeking better customer loyalty. Through data-backed insights, hotel marketing helps make bucket-list trips a reality while also improving experiences for regular travelers. Most people rely on various forms of online research to…
Chatbots Lend Marketers a Helping Hand
More than just entertaining, chatbots can improve customer experience and collect critical marketing data that can enrich predictive analytics and more. Since the golden age of pulp science fiction, humans have speculated about the logical and ethical challenges of artificial intelligence (AI). Now, chatbot AIs can order a pizza for us.…
Handling Consumer Data in the New Era
Shifting regulations and consumer demands for privacy have forced marketers to examine their data practices, technology stack, and security. Today’s constant stream of consumer data promises companies exciting abilities and groundbreaking insight into their audiences. Modern marketers collect and leverage all sorts of customer data, whether it is direct engagement…
Marketers Capitalize on Consumer Intent
In an era where most people have smartphones and want things now, brands are adopting intent-based marketing strategies to satisfy consumers’ immediate needs. Our modern tendency to reach for our phones any time we need information has caused many marketers to pivot strategies. In an age where information is always…