Marketers Capitalize on Consumer Intent
In an era where most people have smartphones and want things now, brands are adopting intent-based marketing strategies to satisfy consumers’ immediate needs. Our modern tendency to reach for our phones any time we need information has caused many marketers to pivot strategies. In an age where information is always…
Data Management Platforms’ Value and Considerations
Get clarity on what a data management platform is and its key benefits, as well as factors to consider when deciding which technology is right for your organization. It’s not new news that data management platforms (DMPs) have driven a revolution in marketing and advertising over the past several years.…
Forming Data Strategies for Small and Medium Businesses
Capitalize on the potential for data to empower your SMB by forming a data strategy that establishes concrete goals while carefully considering architecture. Did you know that the data from your cash registers could be filling them with more money? Technology has gotten us to the point where even the…
Addressable Brings Programmatic TV Closer Than Ever
Programmatic TV is still facing many barriers to adoption — such as technology infrastructure challenges and TV’s traditional culture — however, addressable TV shows immense promise for the future. Could mass TV advertising soon resemble digital? Programmatic ad buying has quietly overtaken online advertising in recent years, but the TV advertising model…
Achieving Personalization at Scale
See why and how personalization at scale has turned into an important differentiator for brands and the strategies they use to deliver the ideal 1:1 messaging. Personalization has quietly revolutionized the way brands speak to their audiences. Personalized experiences have spread from just a few websites to nearly every advertisement,…
Ad Tracking Defines the Consumer Journey
Ad tracking across devices has empowered marketers with ways to track the full customer journey and its complexities, but ad blocking poses a growing threat. Ad tracking across devices provides crucial insight into each touchpoint and helps marketers define how customers navigate their path to purchase. Taking a look at…