Gobble Up Grocery Retail Marketing Tech
Follow how grocery stores use retail marketing technology to keep reinventing themselves, from self-service options and home delivery service to augmented and virtual reality. The neighborhood grocery store may have a sense of familiarity, but in truth, it has always been changing. For example, when the first Piggly Wiggly opened…
How to Avoid Big Data Marketing Mistakes
Make note of big data marketing mistakes that even data scientists face and address them promptly to avoid the pitfalls many big data projects see. Data-based marketing agencies have helped numerous clients revamp their approach to marketing data storage, processing and analysis in significant ways. During these projects, the agencies…
CRM Data Integration is Critical to eCommerce Success
Without CRM data, the ecommerce industry would be incapable of making informed strategic decisions or optimizing customer journeys in pivotal ways. There was a time when the ecommerce industry was the Wild West, where major players carved out their territories and wrote their own rules. Now — even with constant…
Marketers Look to Target Cars as Devices
Auto manufacturers, media companies and tech players are transforming personalized marketing into in-car marketing opportunities. How long will it be before vehicles are treated like just another device and with an array of in-vehicle marketing opportunities? Many advertisers are asking this question, along with wondering about successful cross-device attribution. For…
Content Still Reigns, but Attribution Challenges Remain
Content marketing has evolved into a complex and diverse marketing strategy, but the need for accurate attribution has driven that evolution even further. As agencies switched their focus to digital, content campaigns quickly superseded traditional display advertising. Brands and marketers subsequently began to invest in content in major ways, with…
Simplify Segmentation with Smart Data Strategies
As more marketers embrace big data, they must look to creative data strategies that simplify segmentation and audience building for targeted ad campaigns. Marketers face increasing challenges these days as they attempt to manipulate data to define their brands’ high-value audiences. Staring down terabytes of customer and third-party data can…