Simplify Segmentation with Smart Data Strategies
As more marketers embrace big data, they must look to creative data strategies that simplify segmentation and audience building for targeted ad campaigns. Marketers face increasing challenges these days as they attempt to manipulate data to define their brands’ high-value audiences. Staring down terabytes of customer and third-party data can…
Data Has Changed the Consumer Journey
Data-driven marketing has changed the consumer journey for customers even more so than it has for brands, opening up new possibilities for every purchase. We often talk about how data has changed the process of marketing to consumers, but what is the consensus from the other side of the coin? In…
Marketers Embrace Live Video Streaming
Live video streaming provides marketers with a potent new tool for not just driving engagement but also measuring audiences’ reactions and behaviors in real time. Branded live video streaming has taken off in ways that few marketers could have anticipated. Since Meerkat first generated extreme amounts of hype at the…
Digital is Driving the Marketing Evolution
Digital, interactive video and different platform experiences play key roles as the state of marketing practices develop and adapt further in the coming years. The growth of online digital platforms and the data they created caused an incredible evolutionary marketing shift within the past ten years. Now, the world’s biggest…
Attribution, New Trends and Disruption — Challenges that Marketers Face in 2016
Come to grips with the three biggest challenges marketers face in 2016, an era with shifting priorities and disruptive changes that reshape marketing as we know it. Nowadays, chief marketing officers are flush with data, but they may not always know what to do with it. As new sources of…
The Rising Role of Data in PR
Discover the power that data has to color decisions in PR, help PR firms find influencers and how perspective can make real-time monitoring better. At the core of public relations is the need to monitor, influence and respond to public opinion. However, “public opinion” is not one single, definable thing.…