CRM Data Integration is Critical to eCommerce Success
Without CRM data, the ecommerce industry would be incapable of making informed strategic decisions or optimizing customer journeys in pivotal ways. There was a time when the ecommerce industry was the Wild West, where major players carved out their territories and wrote their own rules. Now — even with constant…
Marketers Look to Target Cars as Devices
Auto manufacturers, media companies and tech players are transforming personalized marketing into in-car marketing opportunities. How long will it be before vehicles are treated like just another device and with an array of in-vehicle marketing opportunities? Many advertisers are asking this question, along with wondering about successful cross-device attribution. For…
Content Still Reigns, but Attribution Challenges Remain
Content marketing has evolved into a complex and diverse marketing strategy, but the need for accurate attribution has driven that evolution even further. As agencies switched their focus to digital, content campaigns quickly superseded traditional display advertising. Brands and marketers subsequently began to invest in content in major ways, with…
Simplify Segmentation with Smart Data Strategies
As more marketers embrace big data, they must look to creative data strategies that simplify segmentation and audience building for targeted ad campaigns. Marketers face increasing challenges these days as they attempt to manipulate data to define their brands’ high-value audiences. Staring down terabytes of customer and third-party data can…
Data Has Changed the Consumer Journey
Data-driven marketing has changed the consumer journey for customers even more so than it has for brands, opening up new possibilities for every purchase. We often talk about how data has changed the process of marketing to consumers, but what is the consensus from the other side of the coin? In…
Marketers Embrace Live Video Streaming
Live video streaming provides marketers with a potent new tool for not just driving engagement but also measuring audiences’ reactions and behaviors in real time. Branded live video streaming has taken off in ways that few marketers could have anticipated. Since Meerkat first generated extreme amounts of hype at the…