Data Interoperability Remains a Hurdle to Analytics’ Potential
When data interoperability is part of your approach, more data can be readily accessed and shared, and projects then become more streamlined and efficient. For all the advancements made in fields such as data analytics, sensor device networking and data-driven decision-making, that same data can end up holding us back.…
Segmentation Strategies for Data Management Platforms
Discover some of the most crucial strategies to segmenting using a data management platform, including examples of how a DMP can enhance predictive abilities. The emergence of data management platform (DMP) usage has crystallized the data-driven marketing revolution, making marketing decisions more about deduction than intuition. There is an investment…
How Data is Transforming the Healthcare Landscape
Discover how healthcare data technology like electronic health records, data-sharing systems and encryption has been breathing new life into the industry. Even though the medical industry holds on to its heritage, by still using the symbol of medicine — the rod of Asclepius, healthcare persists at the cutting edge of research,…
Women in Ad Tech: Challenges and Triumphs in a Male-Dominated Industry
Meet the trailblazers for women in ad tech as well as their stories, the challenges they face and how they have learned to adjust to a male-centered culture. Thirty years ago, Susan Credle occupied the absolute bottom of the corporate hierarchy at the BBDO ad agency. She took over for…
What’s Next for Programmatic Media Buying?
Addressable TV advertising, digital out of home and optimization for digital assistants are three areas in which programmatic media buying could take off. For years, programmatic media buying has pushed forward the frontier of agency comfort zones by challenging some of their most ingrained practices. While person-to-person media buys still…
How Deep Learning and Artificial Intelligence Push Big Data Forward
Find out how artificial intelligence technologies like neural networks can be coupled with big data to produce extraordinary marketing feats. Just like the rise of internet networking technologies and smaller, more-powerful processors led to the current device explosion, the advancement of technologies like machine learning and neural networks will no…