7 Ways Computer Vision Helps Marketers See Better Performance
Explore seven marketing use cases of computer vision to see why the technology holds promise and unlocks new capabilities. Computer vision has grown by leaps and bounds, enabling exciting capabilities in the marketing field. The technology uses AI and machine learning to scan images and accurately identify objects and components…
Six Ways Digital Has Changed Holiday Retail and E-Commerce Sales
Explore six holiday retail trends changing the consumer journey, including AI-driven product recommendations and conversion optimization at every touch. This year was another banner year for Black Friday and Cyber Monday sales, and the efforts put behind complex digital marketing journeys deserve much of the credit. Estimated Cyber Monday sales…
Six Ways Gen Z Will Reshape Marketing in a Post-Millennial World
Diversity, connectivity, and brand-agnosticism are key factors redefining marketing as Generation Z grows up. Marketers have been so focused on millennials, but a new generation is coming of age and will soon comprise 40% of all consumers. The growing ranks of Gen Z, people born in the mid to late 90s, should…
Blockchain Pulls Marketing Into Uncharted Territory
Could blockchain marketing practices disrupt the entire industry? Learn how blockchain technology works and the benefits and challenges it introduces for marketers. Combining marketing technology with blockchain records could completely reinvent the advertising and media-buying industry, but challenges and volatility make it unclear where, exactly, this path would lead marketers.…
Get Scientific With These Multivariate Testing Best Practices
Multivariate testing can empower marketers to discover effective content that drives KPIs, but only when they follow best practices and scientific rigor. Multivariate testing provides a powerful tool for marketers willing to dive into experimental design and optimization best practices. Because marketers aren’t mind readers, they need tools and methodologies to guide their…
Interactive Kiosks Reveal Consumer Behavior Through Digital Touches
Brands are discovering that touch screen kiosk marketing data offers valuable information to fuel better customer interactions and omnichannel experiences. In the age of mobile-enabled grocery delivery and real-time smart home ordering services, many brick-and-mortar brands are installing digital self-service kiosks to make the customer experience more seamless. In France,…