How Are Brands and Marketers Bracing Themselves for the 2016 Rio Olympics?
Discover how brands are preparing for their 2016 Rio Olympics campaigns, including how relaxed endorsement rules lead to new Olympics marketing strategies. Because of a wide range of concerns, this year’s Olympic games in Rio de Janiero, Brazil, are being covered in negative terms by many media outlets. Political instability…
The Rising Role of Data in PR
Discover the power that data has to color decisions in PR, help PR firms find influencers and how perspective can make real-time monitoring better. At the core of public relations is the need to monitor, influence and respond to public opinion. However, “public opinion” is not one single, definable thing.…
Marketing Trends Abroad in 2016
Discover marketing trends from around the world, how they are shaping the marketing climate of 2016 and what brands are making the most of them. The year 2015 saw many changes on the marketing front, with many concepts like inbound, content marketing, big data and the Internet of Things having…
2016 Cannes Lions Health in Review
What is Lions Health? Lions Health was launched as part of the Cannes Lions festival in 2014, in order to debate unique issues and explore innovation in the world of healthcare communications. There was uncertainty about the need for a separate healthcare show, but amongst the skeptics, Lions Health was…
Data Interoperability Remains a Hurdle to Analytics’ Potential
When data interoperability is part of your approach, more data can be readily accessed and shared, and projects then become more streamlined and efficient. For all the advancements made in fields such as data analytics, sensor device networking and data-driven decision-making, that same data can end up holding us back.…
Segmentation Strategies for Data Management Platforms
Discover some of the most crucial strategies to segmenting using a data management platform, including examples of how a DMP can enhance predictive abilities. The emergence of data management platform (DMP) usage has crystallized the data-driven marketing revolution, making marketing decisions more about deduction than intuition. There is an investment…