How Data is Transforming the Healthcare Landscape
Discover how healthcare data technology like electronic health records, data-sharing systems and encryption has been breathing new life into the industry. Even though the medical industry holds on to its heritage, by still using the symbol of medicine — the rod of Asclepius, healthcare persists at the cutting edge of research,…
What’s Next for Programmatic Media Buying?
Addressable TV advertising, digital out of home and optimization for digital assistants are three areas in which programmatic media buying could take off. For years, programmatic media buying has pushed forward the frontier of agency comfort zones by challenging some of their most ingrained practices. While person-to-person media buys still…
Why Email Marketing Came Back from the Dead
Discover why email marketing has reemerged as a talked-about viable marketing tool that should be a part of any multi-channel marketing mix. Just like the physical medium it replaced, terminal diagnoses, obituaries and eulogies for electronic mail have been sounded in thoughtless think pieces for many years. For a time,…
How Brands Can Score Big with eSports Marketing
Level up your eSports marketing knowledge with these insights on how major brands are sponsoring and expanding this growing worldwide pastime. One might never think that statements about “dramatic comebacks,” “underdogs” and teams “withdrawing from the tournament because of injury problems” would be uttered about young men and women playing…
Study Reveals Secret to Improving Brands’ CTR on LinkedIn: Stop Posting
LinkedIn research reveals that brand posts fail to capture clicks by a large margin compared to posts by employees, especially ones with an authentic voice. A man walks into the doctor’s office and tells the doctor, “It hurts when I do this.” Then, the man starts flailing his arm in…
Three Best Practices for Building a Data-Driven Marketing Strategy
Discover the best practices to starting a data-driven marketing strategy that reduces implementation risk and unlocks analytics’ potential organization wide. All signs point to data-driven marketing as the way of the future. Organizations looking to modernize their marketing approach and upstart businesses looking to scale are all pursuing smart investments in…