For Digital Marketers, Valentine’s Day is About Finding the Right Way to Show You Care
Here are our recommended Valentine’s Day best practices for brand messaging based on the most commonly-used digital marketing channels. Valentine’s Day is nearly here, and how appropriate considering that digital marketers are all trying to find new ways to develop personal connections with their audience. Unattached to any true religious…
Annalect Moodometer: Facial Recognition Technology that Captures True Emotions
Leveraging facial recognition technology can enhance a brand’s insight into why a creative would appeal to an audience. This year, we decided to experiment with the commercials that brands spend the most on in order to appeal to a 111.9 million person audience, also known as Super Bowl 50. Our goal…
Super Bowl 50 Ads Are So Big, You’ll Need Two Screens to Watch
Super Bowl advertisers must prepare to make an impact not just on the TV screen but also on the millions of smaller second screens that run during the game. With fewer scandals looming over Super Bowl 50 than last year’s game, everything is nearly set for one of the most anticipated…
Fight Over GMO Labeling Has More to Do with Names
The debate over genetically modified organisms (GMOs) continues. The Food and Drug Administration (FDA) permits most GMO practices while consumer advocacy groups push for greater transparency. Even though the controversy may seem to stem from questions of ethics, technology or health, the real issue at hand lies in branding psychology.…
How Will China’s Slump Affect Their Growing Market for Imports?
After a breakneck period of growth, China’s economy and the markets that fuel it have been experiencing some jarring contractions. For digital marketing, the current emphasis on mobile channels like China’s popular WeChat will likely have to evolve. More precise targeting of individuals who still have a taste for imported…
El Niño Dampens Retailers’ Apparel Sales
El Niño’s warm weather has cooled warm winter clothing sales, hurting many retailers and department stores with weaker-than-average apparel earnings. The strong El Niño weather patterns in 2015 have been blamed for flooding along the Mississippi River and crippling droughts in Southern Africa. But their effects can be seen elsewhere, namely…