How Does Digital Tracking Work Across Sites Down to the Action?
With the 2015 holiday shopping season already looming ahead, here are some of the ways that brands are building 360° profiles through cross-site tracking. Techniques for digital tracking across sites are becoming a crucial tool for digital marketers. The waning reliability of traditional cookie files and the explosion of multi-device browsing…
Medical Research Uses Big Data to Fight Against Breast Cancer
Harnessing the power of big data and analytical processing is helping give researchers a fighting chance against breast cancer and similar maladies. October is breast cancer awareness month. With more than 230,000 new cases of invasive breast cancer diagnosed each year, according to the American Cancer Society, getting a handle…
Busting Three of the Biggest Myths about Big Data
Separate fact from fiction as we dispel some of the nastier and more persistent myths surrounding big data and how it is being used by brands. The words “big data” have been popping up in the media for a few years now, so we understand if you feel a bit…
Finding Common Threads and Distinct Metrics Among Different Verticals
Examining the relationship between vertical metrics in detail yields insights to marketers who aim to provide specialized service to the brands they serve. The way different industries measure success can vary wildly. A bad week for one vertical market could be stellar for another. For example, a hurricane is often…
Annalect Research: U.S. Pet Owners
Nearly 60% of U.S. households or approximately 83 million families are pet owners, and many of them are spending a substantial amount of money on the care and feeding of their furry and scaly friends. With pet humanization being the driving factor, the pet market is projected to earn $61…
Annalect Research Report: Back-to-School 2015
The second largest shopping period of the year is here – how are your sales matching up to these expectations? [download file=”https://www.annalect.com/wp-content/uploads/2015/09/Annalect_Research_Back_To_School_2015.pdf” title=”Back to School 2015″] Despite strong consumer confidence, sales are expected to decline slightly this year. Total spend is projected to be $68 billion, down 17% from last year’s…