TV Ad Spending Shifts as Audiences Move Online
Digital video has disrupted TV in a big way and will shape the direction of original programming and the TV ad spending tied to it in years to come. The new high benchmark set by our recent “Golden Age” of TV shows is both a blessing and a curse for…
Which Verticals and Companies are using Big Data?
Discover who is making the most of big data. Surprisingly, everyone from farmhands to drive-thru workers to investment bankers is playing their part. Big data has opened up all sorts of opportunities to identify patterns and direct crucial decisions thanks to the insights gained — and corporations are increasingly taking notice…
Why There’s No Turning Back from Data-Driven Advertising
As advertising’s brightest minds gather for Advertising Week, expect plenty of comments on how data will be the key contributor to brand success moving forward. In an era when the capability to precision-target customer segments is the most effective way to get your message across, data became a way for…
Hitting the Books: How Brands are Leveraging New Media and Data for Back-to-School Season
In order to capture some of the predicted $68 billion in back to school sales, brands are turning more and more to new media solutions and data-backed insights. Back to school season, with more than $68 billion in total sales at stake, is the second-biggest season for retailers like JC…
Magic Mirrors and Digital Playgrounds: The Future of Physical Retail
With 94% of total retail sales, traditional retail spaces aren’t going anywhere anytime soon. But disruptions from ecommerce and new technologies combined with changing consumer demands continue to shape how retailers are selling. Here are some of the dynamic and unexpected ways that technology and evolving consumer tastes will shape…
Reach, Teach & Keep Millennials Webinar: Video Recaps
Understanding the Millennials mindset, and how it differs from other generations’ mindsets, is a critical first step to reaching, teaching and ultimately keeping this important cohort for building a future focused organization. During our webinar, we discussed several approaches to developing and teaching content specifically geared toward Millennials. The speakers included:…