Smart Data and Technology Strategies Empower an Omnichannel Approach
Omnichannel marketing strategies have quickly become the norm, so brands are turning to innovative technology and data to provide consistent and convenient customer experiences. Omnichannel marketing unifies a company’s many moving parts to bolt them together into a single, well-oiled machine with a dedicated purpose — and data and technology…
Data-Backed Practices Enhance Content Marketing
Content marketing has found new footing in an era where obtaining data on audience engagement and creative preferences can make it more effective than ever. Boredom is officially over. People now have access to all types of entertainment at a moments notice, be it through social media, streaming video, engaging…
Marketers and Algorithms, Better Together
Marketers can harness the full potential of algorithms and reduce the risk of drawbacks when they supervise use, monitor performance, and inject humanity. While marketing algorithms shoulder the burden for many important tasks for humans, the need for human management and supervision still makes people an essential part of the…
Go Global: Trends and Their Impact on Marketing – Part 2 of 2
Round out your worldwide marketing strategy with trends from the Middle East, Africa, and Europe; part two of our global marketing series. By turning our perspective outward, we can often learn a great deal from others. Digital marketing is no exception; trends and patterns in the rest of the world…
Go Global: Trends and Their Impact on Marketing – Part 1 of 2
Refresh your global marketing strategy with these key trends and opportunities happening in the APAC and LATAM regions. With 50% of the total population actively accessing the internet, digital is more present than ever in our lives. The ever-changing evolutions and trends here in North America can make it difficult to…
The Internet of Things: Connecting Connected Device Data
Gain a clear understanding of the Internet of Things (IoT), from industrial to consumer use, and how the data generated from these devices can provide value. A century ago, only the most imaginative futurist could envision a world where a coffee pot, alarm clock, and smart audio speaker would share…