Indian Premier League 2015: The Real Winners
It has been an exciting season for cricket fans since mid February with the Cricket World Cup 2015 and now the Indian Premier League 8. As expected, the CWC 2015 was a viewer’s and an advertiser’s delight with the TV viewership numbers being a testimony to the fact. The IPL 8 launched with all…
How Data Can Enhance the Creative Process
Data and the creative process do not have to be adversaries. Find out the ways in which one can inform the other to produce beautiful works of creative that reach audiences in poignant ways. David carefully cleans off his brush in a cloudy plastic cup. Then, he gently dabs it…
The Community that Should be on Everyone’s Radar: the LGBT Segment
The LGBT segment is a dynamic and diverse population which spans across all ages, ethnicities and social status. At approximately 9 million strong, their total buying power is projected to be $830 billion — which offers great opportunities to manufacturers and retailers. There has been an increased prevalence of LGBT…
The Past, Present and Future of Mobile Marketing
While much of the innovation in the 20th century focused on electronics, the past decade has seen a shift toward information – how it is shared, stored and distributed. Today, most customers are looking for mobile products that link to social media channels or help with tasks, such as paying…
Hyper-Connected Consumers’ Expectations for Brands
Today’s consumers lead more active digital lives than ever before and in the process, they’re active on more platforms. Now that cell phones, video game consoles, televisions and even thermostats are enabling people to utilize online functionality, consumers are constantly connected to a multitude of devices. That means companies will need…
The Evolution of Advertising in the Food and Beverage Industry
Summer is here, meaning millions of people are cracking open ice-cold beverages and tossing some hot dogs on the grill. As they prepare for fun in the sun, they make thousands of subconscious decisions on which food and beverage products to take with them. Not coincidentally, brands often step up…