Omnichannel Strategy Essential for Millennial Marketing
It’s no secret that marketers who want to succeed with Millennials need a smart omnichannel strategy. Among those looking to use new services as a differentiator, could delivery speed and adding transparency to your supply chain be a way to help boost sales among this coveted, hyper-connected group of customers?…
Online Tax Filings, Refunds by Direct Deposit Surge
Taxes may be one of the sure things in life, but how Americans deal with them appears to be changing, with more consumers filing online and receiving their refunds via direct deposit, according to recently released statistics from the Internal Revenue Service. Even with some online tax preparers taking a…
What’s Coming to SXSW
South by Southwest (SXSW) Interactive is growing and changing every year, earning its reputation as a stage for innovation, as well as the best in live music and film. Last year, nearly 33,000 people attended SXSW in Austin. It featured 2,400 speakers and 1,100 conference sessions. When SXSW opens its…
Valentine’s Day Spending to Hit $18.9 Billion
Consumers are set to open their wallets and spend on the people most important to them on Valentine’s Day, according to a recent study by the National Retail Federation. Overall spending on the holiday will hit $18.9 billion this year, the highest total since NRF started its survey in 2010.…
Increasing Consumer Engagement During Big Event Season
The Golden Globes. The Super Bowl. The Oscars. The national college football playoffs championship game. It’s the time of year where many of us tune in live to watch a big event rather than consuming content on demand, on our DVR, or streaming it at a time convenient for us.…
An Alternate Super Bowl Halftime Show
This year, Super Bowl viewers who care more about the ads than the game will have an alternate to the official half-time show — YouTube. That means many could potentially bypass the annual spectacle that serves as a showcase for ad spots that command as much as $4.5 million per 30-second…