Forming Data Strategies for Small and Medium Businesses
Capitalize on the potential for data to empower your SMB by forming a data strategy that establishes concrete goals while carefully considering architecture. Did you know that the data from your cash registers could be filling them with more money? Technology has gotten us to the point where even the…
A Look at the Marketing Evolution of Household Cleaners
Take a trip through the marketing history of household cleaners to see how advancing tech and a need for differentiation have driven innovation. Spring cleaning time is here, meaning you are likely flinging open the windows and getting prepared for some washing and scrubbing. This annual activity seems to unite…
Addressable Brings Programmatic TV Closer Than Ever
Programmatic TV is still facing many barriers to adoption — such as technology infrastructure challenges and TV’s traditional culture — however, addressable TV shows immense promise for the future. Could mass TV advertising soon resemble digital? Programmatic ad buying has quietly overtaken online advertising in recent years, but the TV advertising model…
Brands Lacked Real-Time Marketing at the Oscars
See how more brands could have responded rapidly to the Oscars mix-up using real-time marketing strategies that prepare marketers for the unexpected. “No, there’s a mistake! Moonlight, you guys won Best Picture. I’m not joking. This is not a joke. Moonlight, you won Best Picture.” This moment during the Best Picture announcement…
Achieving Personalization at Scale
See why and how personalization at scale has turned into an important differentiator for brands and the strategies they use to deliver the ideal 1:1 messaging. Personalization has quietly revolutionized the way brands speak to their audiences. Personalized experiences have spread from just a few websites to nearly every advertisement,…
Ad Tracking Defines the Consumer Journey
Ad tracking across devices has empowered marketers with ways to track the full customer journey and its complexities, but ad blocking poses a growing threat. Ad tracking across devices provides crucial insight into each touchpoint and helps marketers define how customers navigate their path to purchase. Taking a look at…