Content Still Reigns, but Attribution Challenges Remain
Content marketing has evolved into a complex and diverse marketing strategy, but the need for accurate attribution has driven that evolution even further. As agencies switched their focus to digital, content campaigns quickly superseded traditional display advertising. Brands and marketers subsequently began to invest in content in major ways, with…
Simplify Segmentation with Smart Data Strategies
As more marketers embrace big data, they must look to creative data strategies that simplify segmentation and audience building for targeted ad campaigns. Marketers face increasing challenges these days as they attempt to manipulate data to define their brands’ high-value audiences. Staring down terabytes of customer and third-party data can…
Market Segmentation in Auto Leasing Proves Successful
Auto leasing marketing strategies such as targeting a specific group have become more important, as the number of consumer and commercial vehicle leases have increased. Car leasing has become a very popular option, since more new vehicles were leased in the first six months of this year than the first…
Holiday Marketing Seeds Are Already Sown
Back-to-school marketing campaigns helped lay the foundation for 2016 holiday marketing, as major brands line up their strategies. At the start of each school year, chances are that holiday presents for kids are not on their parents’ minds. Yet, in the retail and marketing world, back-to-school events and holiday marketing…
How Marketers Convert Digital Traffic into Sales
Learn about three of the most effective digital marketing strategies brands use to convert digital traffic into sales and clicks into cold, hard cash. Rumplestiltskin may be able to spin straw into gold, but marketers can perform real magic: spinning web traffic into actual sales. Getting people to part with…
Data Has Changed the Consumer Journey
Data-driven marketing has changed the consumer journey for customers even more so than it has for brands, opening up new possibilities for every purchase. We often talk about how data has changed the process of marketing to consumers, but what is the consensus from the other side of the coin? In…