The Past, Present and Future of Mobile Marketing
While much of the innovation in the 20th century focused on electronics, the past decade has seen a shift toward information – how it is shared, stored and distributed. Today, most customers are looking for mobile products that link to social media channels or help with tasks, such as paying…
Measuring Mobile Success: The Right Metrics for Insurance Companies
Each industry requires its own marketing approach, especially for mobile. Here are some examples of how insurance providers are using key mobile marketing metrics to drive sales. While finding the right marketing approach for your industry is paramount, marketers in the mobile world also have to contend with determining the right…
Mobile Ads Set to Take Over in 2016
Mobile devices are becoming a larger part of advertising strategies, and grabbing a bigger share of marketers’ budgets, as more consumers use them for information, shopping and other decision-making activities. That growth, projected to continue at double digits in the coming years, will hit a watershed moment next year, according to…
What’s Coming to SXSW
South by Southwest (SXSW) Interactive is growing and changing every year, earning its reputation as a stage for innovation, as well as the best in live music and film. Last year, nearly 33,000 people attended SXSW in Austin. It featured 2,400 speakers and 1,100 conference sessions. When SXSW opens its…
Increasing Consumer Engagement During Big Event Season
The Golden Globes. The Super Bowl. The Oscars. The national college football playoffs championship game. It’s the time of year where many of us tune in live to watch a big event rather than consuming content on demand, on our DVR, or streaming it at a time convenient for us.…
#GenerationTech: Millennials & Technology
Millennials — the most talked about generation for the past several years and likely for the next to come. As digital natives, they are tech-savvy, connected, and are making a significant impact on our world. Millennials are a diverse consumer segment born from 1981 to 1995, totaling over 80 million…