Category Archives: Mobile

As we’ve done for the past several years, we took a look at the media trends that made an impact this year along with updates to the ad spend and audience data we continue to report on. [download file=”https://www.annalect.com/wp-content/uploads/2015/01/2014-OMG-Media-Trends.pdf” title=”OmnicomMediaGroup 2014 Media Trends & Insights Report”] The Executive Summary includes a…

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While baseball, basketball, soccer, and football aren’t going anywhere, video games are commanding more time from Americans of all ages and ethnicities, fueling exponential growth in the sector, according to a November research report issued by Annalect. [download file=”https://www.annalect.com/wp-content/uploads/Annalect-Research-Gaming-2014.pdf” title=”Annalect Research: Gaming 2014″] Traditionally, gaming may still conjure up images…

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