LinkedIn: From Vanity to Value — The Next Era of Marketing Measurement
Our Chief Client Officer in APAC, Kothandaram Venkatakrishnan, recently joined a LinkedIn Marketing Live session called From Vanity to Value: The Next Era of Marketing Measurement. Want to learn more about the current (and possible future) state of B2B measurement from Kothandaram and his distinguished co-panelists? This 60-minute session is for…
Adweek: PHD Bags Second Consecutive Adweek Global Media Agency of the Year Title
PHD has won Adweek’s Global Media Agency of the Year for 2025 (two years in a row). Omni, our open operating system for orchestration better business outcomes, is cited multiple times in Adweek’s article explaining what drove their decision to name PHD Global Media Agency of the Year for 2025.…
Ad Age: OMD Wins Big with Data-Driven New Business Strategy
OMD is Ad Age’s 2025 Media Agency of the Year. We’re happy to be a part of OMD’s data-driven business strategy — with which they secured Ad Age’s coveted Media Agency of the Year for 2025. Here are a couple excerpts from the Ad Age article, highlighting their innovative use of…
Digiday: Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves
As reported by Digiday, Omnicom Media Group has secured access to Roku viewer searches, allowing clients to fine-tune investment and messaging across the CTV space. As with other Omnicom Media Group partnerships announced at CES 2025, Annalect tech ties it all together. Brand-specific audiences created within Omni are sent to…
Digiday: Omnicom Media Group expands its TikTok relationship to include search keyword access
As announced by Digiday, a new partnership gives Omnicom Media Group (our parent company) visibility into organic search volume and keywords on TikTok. This data can be used to find creators and influencers that fit the goals of clients, generate more relevant content, and enable more effective paid search outcomes.…