Category Archives: News

Last December, an agency with no name, no office and no full-time employees shocked the media buying and planning world, without warning, by scooping up the lion’s share of the North American business of Procter & Gamble, the world’s largest advertiser. It followed that coup this past August by winning AT&T,…

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the internationalist logo

Anna Nicanorova characterizes innovation in today’s marketing-technology world as being: fast, open and boundless. Originally from Chishinau, Moldova, she worked in her home country, as well as in Germany, Russia, The Netherlands, and the United States. Today, from her base in New York, she leads Annalect Labs, the innovation department…

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Omnicom Group Logo

NEW YORK, Aug. 24, 2016 /PRNewswire/ — Omnicom (NYSE: OMC), a leading global marketing and communications company, has been named one of the 100 most innovative companies by Forbes magazine. Now in its sixth year, Forbes definitive ranking identifies the 100 most innovative publicly traded firms based on current valuation…

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WSJ - Annalect

Tech companies like Facebook and Google are selling creative ad services. Media agencies are increasingly selling digital ad space. And now, a creative agency is playing the line-blurring game as it brings digital publishing and agency staffers together to service one massive account. McDonald’s said Monday it will consolidate its…

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Beet TV logo - Annalect

CANNES — Digital data, and the ability to harness it to better target advertising messages, is one of the greatest transformational forces in marketing. But the zeal with which executives are embracing the transformation reads like a menu of enthusiasm. Slavi Samardzija, global CEO of Annalect, the New York-based data analytics consulting and…

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Annalect global chief executive officer Slavi Samardzija talked to M&M Global in Cannes about using data to stand out from the competition. Continue to M&M Global to view the video interview >

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