Communicate: Annalect MENA signs exclusive partnership with Ensighten
Annalect MENA, Omnicom Media Group MENA’s data, technology and analytics division, has partnered with Ensighten, an enterprise data and tag management company, to bring first-party data insights to the region’s advertisers. This partnership is designed to help them improve the efficiency and ROI of their brand campaigns. The Ensighten Open…
Campaign: Why it’s time to turn back the clock on Baby Boomers
With Baby Boomers controlling 60% of consumer spending in the US, marketers who obsess over Millennials are missing out on a huge opportunity It seems that not a day goes by without someone announcing some new technique for reaching what has quickly become the most examined and analyzed cohort in consumer marketing:…
I-COM: In US, Slavi Samardzija of Annalect Joins I-COM Data Venture Challenge Jury
I-COM is pleased to announce that Slavi Samardzija, Chief Analytics Officer at Annalect, Omnicom Media Group, Omnicom in the US, is joining the I-COM Data Venture Challenge Jury. As chief analytics officer, Slavi leads the development and delivery of end-to-end (audience-content-media) analytic capabilities designed to inspire and optimize our clients’…
MediaPost: Omnicom’s Annalect Named ‘Smart Data Agency Of The Year’
Increasingly work related to data is being recognized on the awards circuit. The Cannes Lions will bestow awards in the category for the first time this year. Earlier this month the trade organization I-Com issued a batch of data-related awards, including a new one, the Smart Data Agency of the…
Digiday: Programmatic creative inches toward a fix
“Programmatic creative” sounds like an oxymoron. The promise, however, of data-driven, data-intensive communications that are rendered in real time so they appeal to different customers across demographics is very appealing. The problem is, while many people have made clear that good creative can make the difference in digital advertising, the promise of…
Adweek: Training Millennials in the Workplace? Teach Them the Same Way You Reach Them
Understanding changes and preferences in how your audience consumes information is the foundation of good advertising. Yet when it comes to training, most agencies still are adhering to a model that is as outdated as a media plan comprised totally of 30-second spots on three networks. Think about the typical…