Adform: Building Brands with Programmatic
Meet Matt Simpson, managing director of Annalect EMEA (the digital, data and analytics arm of Omnicom Media Group). Matt has led the region for the last two and half years. Before that, he spent 14 years in digital media, including leading both OMD group and Starcom Mediavest’s offerings. Annalect is…
SocialTimes: Atlas-Omnicom Media Group Partnership Goes Live in Asia-Pacific Region
The agency-wide ad-serving and measurement partnership between Facebook’s Atlas and Omnicom, which was officially announced at Advertising Week 2014 in September after being reported earlier that month by Ad Age, is now active with Omnicom Media Group in the Asia-Pacific region, Facebook marketing manager Nicole Maraschky wrote in a blog post. Annalect Asia-Pacific president Lee Smith added in the blog…
RadioInk: Big Data Recruitment
By Buzz Knight All industries need to give strong consideration to recruitment for the future and the radio business is no exception. Do you regularly evaluate your methods and processes for reaching out to colleges and universities in your market? As you consider what types of students can benefit your…