MediaPost: Holding Companies Bet Big On Data
MediaPost’s commentary column highlights Forrester’s selection of Omni as the agency platform with the most creative integration to date! Forrester details but doesn’t grade holding company data management efforts to date. But to its main point — creative integration — it does call out Omnicom’s Omni platform as offering ‘the…
MediaPost: Annalect’s LinkedIn Data Integration Provides Insights Into Content For Business Audiences
Annalect has recently launched a new product, Professional Audiences, leveraging LinkedIn data to give marketers a better understanding of the content consumed by business audiences using data related to industry, company size, location and title. MediaPost sits down with our VP of Engineering, Anna Nicanorova, to discuss Omni’s Professional Audiences…
Adexchanger: Omnicom Launches Platform To Connect Audiences Across Media, Creative And CRM
Adexchanger sits down with our Global CEO, Slavi Samardzija, to discuss the innovation of Annalect’s new Omni platform. Abiding by Omnicom’s history of neutrality when it comes to technology and data investments, Omni was built to easily integrate with outside technologies. If a client has a prior investment in a…
Omnicom Launches Marketing and Insights Platform to Track Consumers Across All Practices
AdWeek highlights the launch of Annalect’s Omni operating system and its unique capabilities. Today, Omnicom Media Group unveiled a new “people-based precision marketing and insights platform” called Omni that’s designed to deliver a single view of the consumer, which can then be tracked and shared across the holding company’s various…
The Drum: Omnicom looks to take on IPG data push with launch of Annalect-driven precision tool ‘Omni’
The Drum covers the launch of Annalect’s new operating system, Omni, and its unique capabilities in our competitive set. Omnicom has decided to build its rival offering from the ground up, pairing Annalect, Omnicom Group’s data solutions agency with OPMG (Omnicom Precision Marketing Group) and claimed to ensure a strategy…
Adweek: Omnicom’s New Chatbot Arms Its Network of Agencies With More Data and Analytic Tools
Omnicom’s newest data scientist hire is a chatbot—kind of. To arm its network of agencies with more data and analytic tools, Omnicom-owned Annalect is launching an internal chatbot called Annalect Utility Bot Interface (or AUBI) that spits out deep troves of data faster than the agency’s team of data scientists…