Close-Up: Satindra Chakravorty, Senior Director of Data Science
From Biostatistics to Data Science … an Unpredictable Journey in Prediction How did you get into Data Science? It was literally an 11th-hour decision, on the eve of moving from Chicago to Columbia, South Carolina to start my career in Public Health (my education was in Epidemiology & Biostatistics). I…
Close-Up: Alicia Carroll, Senior Director of Performance Analytics
Focused on all the Connections that Matter… You were pretty ahead of the curve with social analytics. Can you tell us a little about that? When I started in social advertising in 2014 at Resolution, I recognized a deficit in social analytics. Digital media had elaborate, detailed measurement plans — and social…
Close-Up: James Aylett, Chief Data Officer
The future of data is taking shape now. James Aylett, our Chief Data Officer, believes data-driven marketing and consumer privacy can coexist there, harmoniously. How did you get into data privacy? Throughout my career, there’s always been an element of data privacy. A long time before GDPR, I was CTO for…
Welcome Aboard: Dimitris Tsioutsias, SVP Measurement & Optimization Solutions
Dimitris comes to Annalect with a true wealth of experience, on both the agency and client-side, that few in the industry possess. Let’s get to know him… What drives your passion for work? I started working in the industry just after doing my Ph.D. thesis in Optimization Neural Networks. The…
Ask the Expert: How to Efficiently Scale Marketing Operations
Both agency teams and brands are being asked to recruit and retain more technically savvy marketers. I sat down with the President of Annalect India, to learn more about how we’ve been able to successfully support brands and agencies while driving efficiency and improving campaign effectiveness. Q: Agency teams are…