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Close-Up: Anna Nicanorova, Chief Technology Officer
Contributing to the Future of Marketing & Advertising, in so Many Ways… Congratulations on your 10-year Annalect-iversary! Could you tell us about the journey? After getting my MBA, I did a year-long residency at numerous Omnicom agencies — ultimately, deciding I wanted to stay at Annalect — which was then…
Close-Up: Satindra Chakravorty, Senior Director of Data Science
From Biostatistics to Data Science … an Unpredictable Journey in Prediction How did you get into Data Science? It was literally an 11th-hour decision, on the eve of moving from Chicago to Columbia, South Carolina to start my career in Public Health (my education was in Epidemiology & Biostatistics). I…
Close-Up: Alicia Carroll, Senior Director of Performance Analytics
Focused on all the Connections that Matter… You were pretty ahead of the curve with social analytics. Can you tell us a little about that? When I started in social advertising in 2014 at Resolution, I recognized a deficit in social analytics. Digital media had elaborate, detailed measurement plans — and social…
Close-Up: James Aylett, Chief Data Officer
The future of data is taking shape now. James Aylett, our Chief Data Officer, believes data-driven marketing and consumer privacy can coexist there, harmoniously. How did you get into data privacy? Throughout my career, there’s always been an element of data privacy. A long time before GDPR, I was CTO for…
Ask the Expert: How to Efficiently Scale Marketing Operations
Both agency teams and brands are being asked to recruit and retain more technically savvy marketers. I sat down with the President of Annalect India, to learn more about how we’ve been able to successfully support brands and agencies while driving efficiency and improving campaign effectiveness. Q: Agency teams are…