How We Stopped “Data Hoarding” while Super-Charging Cross-Team & Cross-Company Collaboration — with Data Mesh
Update – January 2024: We recently partnered with peers at AWS to author a post on this same subject matter. Click here if you would like to read the AWS blog post. The Problem: A Mad Rush to Centralize Enterprise worldwide is scrambling to optimize data assets ahead of anticipated…
AdAge: Uber Awards Omnicom Media Group the Majority of its Global Media Business
We’re proud to announce that Omnicom Media Group, the family of companies with whom we work hand-in-hand, has been named media AOR for Uber across North America, EMEA, and LATAM following a four-month review that saw every holding company and leading independents competing for the account. We’re especially excited that…
Wall Street Journal: Omnicom Group to Debut Tool Using Generative AI for Advertising Employees
Six years ago at Cannes, we introduced a virtual assistant which eased working with data (and knew where to get a good glass of rosé), so it was with great excitement we were able to announce Omni Assist — Generative AI which helps marketers orchestrate better outcomes — at this…
Digiday: Omnicom Creates Internal Ecosystem to Handle Commerce Media Functions
When connected commerce is more connected, it’s easier to connect the dots. With that in mind, we’ve created a powerful connected commerce capability which leverages the ever-growing catalog of Omnicom’s e-commerce and retail partnerships. Introducing — Omni Commerce. “Omni Commerce essentially creates a solution (that’s available to all Omnicom’s clients)…
Omni Digest, EP1: Introducing the Power of Omni
Our friends over at OMD have been transforming their clients’ business, with a unique end-to-end workflow powered by Omni. It’s been such a game-changer, they’ve introduced a 12-episode video series, Omni Digest — discussing the power, flexibility, and competitive advantage Omni affords them. To kick the series off, George Manas, OMD Worldwide’s CEO,…
AdWeek: Omnicom Media Group Calls for Employees to Earn Omni Certification
When you develop an open operating system that so effectively helps marketers orchestrate better outcomes, everyone needs to know about it. AdWeek recently spotlighted Omnicom Media Group’s drive to get all employees Omni certified. OMG is the first holding company media group to require almost all of its workforce be certified in…