Cloud Computing: Why Everyone’s Looking Skyward
Get primed on cloud computing, including a summary of the different services it offers, public vs. private architectures, and when to consider “serverless” cloud. Nearly all enterprise marketers have their head in the cloud these days — and for good reason. Cloud computing has not only disrupted computer-dependent business processes as we know them,…
Know Your Enemy: How to Hack it as a Fraudster
On February 15, 1995, arguably the most notorious and first hacker cover boy, Kevin Mitnick, was apprehended in Raleigh, NC. Charged with crimes ranging from wire fraud to unauthorized access to a federal computer, there was a distinct possibility that he would spend the rest of his life in jail.…
Six Ways Gen Z Will Reshape Marketing in a Post-Millennial World
Diversity, connectivity, and brand-agnosticism are key factors redefining marketing as Generation Z grows up. Marketers have been so focused on millennials, but a new generation is coming of age and will soon comprise 40% of all consumers. The growing ranks of Gen Z, people born in the mid to late 90s, should…
Blockchain Pulls Marketing Into Uncharted Territory
Could blockchain marketing practices disrupt the entire industry? Learn how blockchain technology works and the benefits and challenges it introduces for marketers. Combining marketing technology with blockchain records could completely reinvent the advertising and media-buying industry, but challenges and volatility make it unclear where, exactly, this path would lead marketers.…
Get Scientific With These Multivariate Testing Best Practices
Multivariate testing can empower marketers to discover effective content that drives KPIs, but only when they follow best practices and scientific rigor. Multivariate testing provides a powerful tool for marketers willing to dive into experimental design and optimization best practices. Because marketers aren’t mind readers, they need tools and methodologies to guide their…
Data Visualization Enters a New Dimension
Artificial intelligence, virtual reality, and machine learning are vastly improving data visualization practices, making it possible for marketers to analyze and depict complex data sets without oversimplifying them. When thinking about data visualization, most marketers refer back to the not-so-distant days of the dashboard – pre-populated with two-dimensional line graphs…