Drone Marketing Takes Brands to New Heights
Drone marketing is being embraced in practical use cases as marketers embark on testing their ability to tell new stories and gather data. In recent years, drone technology has been the subject of intense experimentation among hobbyists and commercial enterprises alike. Now drones are being embraced in practical use cases…
Gobble Up Grocery Retail Marketing Tech
Follow how grocery stores use retail marketing technology to keep reinventing themselves, from self-service options and home delivery service to augmented and virtual reality. The neighborhood grocery store may have a sense of familiarity, but in truth, it has always been changing. For example, when the first Piggly Wiggly opened…
How to Avoid Big Data Marketing Mistakes
Make note of big data marketing mistakes that even data scientists face and address them promptly to avoid the pitfalls many big data projects see. Data-based marketing agencies have helped numerous clients revamp their approach to marketing data storage, processing and analysis in significant ways. During these projects, the agencies…
CRM Data Integration is Critical to eCommerce Success
Without CRM data, the ecommerce industry would be incapable of making informed strategic decisions or optimizing customer journeys in pivotal ways. There was a time when the ecommerce industry was the Wild West, where major players carved out their territories and wrote their own rules. Now — even with constant…
Personalization Improves Holiday Travel Marketing
Use these three travel marketing personalization techniques to improve your customers’ experience and help them feel in control of their vacation plans. As data technology improves, personalization has emerged as one of the prime differentiators for effective marketing. Companies that reach out to customers with extremely relevant offers, content and campaigns…
In Sports Marketing, Branding Rules Over Performance
Examine sports marketing through the lens of underperforming and unpopular teams who have used marketing techniques to become high-value organizations. Sports icon and widely proclaimed “King” of golf Arnold Palmer passed away recently, leaving behind one of the most endearing and fondly remembered legacies of any athlete. Surprisingly, that legacy…