Go Global: Trends and Their Impact on Marketing – Part 1 of 2
Refresh your global marketing strategy with these key trends and opportunities happening in the APAC and LATAM regions. With 50% of the total population actively accessing the internet, digital is more present than ever in our lives. The ever-changing evolutions and trends here in North America can make it difficult to…
The Internet of Things: Connecting Connected Device Data
Gain a clear understanding of the Internet of Things (IoT), from industrial to consumer use, and how the data generated from these devices can provide value. A century ago, only the most imaginative futurist could envision a world where a coffee pot, alarm clock, and smart audio speaker would share…
Algorithms and Marketing, What You Need to Know
Marketing algorithms are taking on many of the industry’s most pressing tasks at scale while helping guide major strategic decisions of the future. Marketing algorithms have worked their way into the industry’s most talked about subjects. Many people, however, still aren’t sure exactly what an algorithm is, what they do, and…
A New Lesson Plan for Back-to-School Marketing
Brands need to be rethinking their back-to-school marketing strategy in 2017 as the traditional lesson plan for reaching shoppers grows stale. The start of summer may mean that K-12 students finally get their welcomed break, but most retailers are getting ahead on their summer reading in the form of consumer…
Hotel Brands Rely on Data to Attract Guests, New and Old
Digital hotel marketing heats up as major brands compete with each other and online travel agencies (OTAs) while seeking better customer loyalty. Through data-backed insights, hotel marketing helps make bucket-list trips a reality while also improving experiences for regular travelers. Most people rely on various forms of online research to…
Adweek: Omnicom’s New Chatbot Arms Its Network of Agencies With More Data and Analytic Tools
Omnicom’s newest data scientist hire is a chatbot—kind of. To arm its network of agencies with more data and analytic tools, Omnicom-owned Annalect is launching an internal chatbot called Annalect Utility Bot Interface (or AUBI) that spits out deep troves of data faster than the agency’s team of data scientists…