Tech Stacks Won’t Save Marketing — Interoperability Will: Key Takeaways from LiveRamp’s 2025 RampUp Conference
At the recent 2025 RampUp conference in San Francisco (one of the industry’s most prominent gatherings of brand and agency leaders), one point was made abundantly clear: Interoperability, collaboration, and AI-driven intelligence aren’t just buzzwords. They’re the new table stakes. Want to learn more about what we heard and saw…
Ad Age: OMD Wins Big with Data-Driven New Business Strategy
OMD is Ad Age’s 2025 Media Agency of the Year. We’re happy to be a part of OMD’s data-driven business strategy — with which they secured Ad Age’s coveted Media Agency of the Year for 2025. Here are a couple excerpts from the Ad Age article, highlighting their innovative use of…
Liberating Data: Building Scalable, Governed Data Products
Our CTO, Anna Nicanorova, recently spoke with Adrian Estala, Chief Data Officer at Starburst — to discuss how we’re transforming data strategy — through innovative approaches to data products, governance, and scalability.
Digiday: Omnicom Media Group and Roku partner on viewer search data, wrapping the holdco’s CES moves
As reported by Digiday, Omnicom Media Group has secured access to Roku viewer searches, allowing clients to fine-tune investment and messaging across the CTV space. As with other Omnicom Media Group partnerships announced at CES 2025, Annalect tech ties it all together. Brand-specific audiences created within Omni are sent to…
Digiday: Omnicom Media Group expands its TikTok relationship to include search keyword access
As announced by Digiday, a new partnership gives Omnicom Media Group (our parent company) visibility into organic search volume and keywords on TikTok. This data can be used to find creators and influencers that fit the goals of clients, generate more relevant content, and enable more effective paid search outcomes.…
Digiday: At CES, Omnicom Media Group strikes extended purchase data partnership with Amazon via Flywheel
As reported today in Digiday, Omnicom’s Flywheel & Amazon have joined forces to unlock long-term customer value through extended data lookback, with Omni serving as the conduit. “We have this rich set of insights, and we integrate it into the workflow — from what we know about consumers to how…