Augmented Reality Gains Digital Marketing Momentum
Now that augmented reality has proven its worth, brands can double their efforts in offering immersive AR marketing experiences. While many marketing technology experts predicted that augmented reality (AR) would make a bigger impact than virtual reality on the digital marketing world, the rest of us remained skeptical until the…
Marketers Embrace Live Video Streaming
Live video streaming provides marketers with a potent new tool for not just driving engagement but also measuring audiences’ reactions and behaviors in real time. Branded live video streaming has taken off in ways that few marketers could have anticipated. Since Meerkat first generated extreme amounts of hype at the…
Digital is Driving the Marketing Evolution
Digital, interactive video and different platform experiences play key roles as the state of marketing practices develop and adapt further in the coming years. The growth of online digital platforms and the data they created caused an incredible evolutionary marketing shift within the past ten years. Now, the world’s biggest…
Attribution, New Trends and Disruption — Challenges that Marketers Face in 2016
Come to grips with the three biggest challenges marketers face in 2016, an era with shifting priorities and disruptive changes that reshape marketing as we know it. Nowadays, chief marketing officers are flush with data, but they may not always know what to do with it. As new sources of…
With the Arrival of VR Headsets, Has Virtual Reality Marketing Made Its Mark Yet?
The first months of virtual reality marketing have made an impact on advertising as a whole, brands that want to take advantage should act now. At the beginning of 2016, virtual reality was all the rage since VR headsets like the Oculus Rift had just hit the market and SXSW Interactive was…
How Are Brands and Marketers Bracing Themselves for the 2016 Rio Olympics?
Discover how brands are preparing for their 2016 Rio Olympics campaigns, including how relaxed endorsement rules lead to new Olympics marketing strategies. Because of a wide range of concerns, this year’s Olympic games in Rio de Janiero, Brazil, are being covered in negative terms by many media outlets. Political instability…