Chatbots Lend Marketers a Helping Hand
More than just entertaining, chatbots can improve customer experience and collect critical marketing data that can enrich predictive analytics and more. Since the golden age of pulp science fiction, humans have speculated about the logical and ethical challenges of artificial intelligence (AI). Now, chatbot AIs can order a pizza for us.…
Handling Consumer Data in the New Era
Shifting regulations and consumer demands for privacy have forced marketers to examine their data practices, technology stack, and security. Today’s constant stream of consumer data promises companies exciting abilities and groundbreaking insight into their audiences. Modern marketers collect and leverage all sorts of customer data, whether it is direct engagement…
Marketers Capitalize on Consumer Intent
In an era where most people have smartphones and want things now, brands are adopting intent-based marketing strategies to satisfy consumers’ immediate needs. Our modern tendency to reach for our phones any time we need information has caused many marketers to pivot strategies. In an age where information is always…
Cities That Market Like Brands See Boost in Tourism
Dive into the sophisticated ways that cities capitalize on using digital marketing techniques — just like how brands do — to promote tourism and create emotion-rich branded experiences. Wanderlust is unsurprisingly on the rise. It seems now, more than ever, people are giving into this irresistible impulse to travel to near and…
The Modern-Day Word-of-Mouth: Customer Reviews
Customer reviews have grown into a digital marketing priority for some brands because of their ability to create feedback loops that produce better offerings and happier customers. What do you do if a customer leaves a bad review? With the rise of the internet in the late 1990s, brands suddenly…
Influencer Marketing, When Bigger Isn’t Always Better
See why brands are turning to micro-influencer marketing campaigns over macro-influencers and discover the challenges and controversies they may face. How easily do you think you are influenced? When it comes to the products we buy, brands we love, and companies we trust, many of our first conversions were likely…