Accelerate Marketing Cycles by Balancing Preparation and Impulsiveness
How much control is “enough” control when it comes to guiding marketing decisions? According to SXSW 2017 thought leadership, too much control can mean missing out on opportunities to deliver timely messaging before consumer attention shifts. Blink and you’ll miss it. This philosophy helps South by Southwest’s (SXSW) thousands of…
Data Management Platforms’ Value and Considerations
Get clarity on what a data management platform is and its key benefits, as well as factors to consider when deciding which technology is right for your organization. It’s not new news that data management platforms (DMPs) have driven a revolution in marketing and advertising over the past several years.…
Forming Data Strategies for Small and Medium Businesses
Capitalize on the potential for data to empower your SMB by forming a data strategy that establishes concrete goals while carefully considering architecture. Did you know that the data from your cash registers could be filling them with more money? Technology has gotten us to the point where even the…
A Look at the Marketing Evolution of Household Cleaners
Take a trip through the marketing history of household cleaners to see how advancing tech and a need for differentiation have driven innovation. Spring cleaning time is here, meaning you are likely flinging open the windows and getting prepared for some washing and scrubbing. This annual activity seems to unite…
Annalect’s Anna Nicanorova Named to Ad Age’s 2017 40 Under 40
Ad Age: Meet Ad Age’s 2017 40 Under 40 Forward thinkers. Risk-takers. Rainmakers. Our 2017 class is an eclectic group of movers in the worlds of media, marketing, tech and advertising. Anna Nicanorova Director, Omnicom’s Annalect Labs When Anna Nicanorova isn’t creating marketing software that helps makes large-scale data shareable,…
Addressable Brings Programmatic TV Closer Than Ever
Programmatic TV is still facing many barriers to adoption — such as technology infrastructure challenges and TV’s traditional culture — however, addressable TV shows immense promise for the future. Could mass TV advertising soon resemble digital? Programmatic ad buying has quietly overtaken online advertising in recent years, but the TV advertising model…