Brands Lacked Real-Time Marketing at the Oscars
See how more brands could have responded rapidly to the Oscars mix-up using real-time marketing strategies that prepare marketers for the unexpected. “No, there’s a mistake! Moonlight, you guys won Best Picture. I’m not joking. This is not a joke. Moonlight, you won Best Picture.” This moment during the Best Picture announcement…
Achieving Personalization at Scale
See why and how personalization at scale has turned into an important differentiator for brands and the strategies they use to deliver the ideal 1:1 messaging. Personalization has quietly revolutionized the way brands speak to their audiences. Personalized experiences have spread from just a few websites to nearly every advertisement,…
Ad Tracking Defines the Consumer Journey
Ad tracking across devices has empowered marketers with ways to track the full customer journey and its complexities, but ad blocking poses a growing threat. Ad tracking across devices provides crucial insight into each touchpoint and helps marketers define how customers navigate their path to purchase. Taking a look at…
Experiential Marketing Works Best for Baby Boomers
While millennials are common experiential marketing targets, the baby boomer generation form a $7.6 trillion market that shouldn’t be ignored. “The Bucket List” may have been just another hit movie to some, but it represented one of the best ways to market experiences to baby boomers. While “millennial” is on…
Award Shows Depict Crossroads of Diversity, Marketing
The award show season allows us to examine how marketers should avoid rifts between themselves and audiences by recognizing diversity and media preferences. Grab some popcorn and get ready to watch how diversity and marketing intersect during this year’s award show season. Online streaming and social media have reconstructed contemporary…
Employ Marketing Solutions for Data Diligence
Pledge to enact five data marketing solutions that ensure your data practices can be consistent, repeatable and beneficial to the entire organization. What marketing solutions have you created to strengthen data diligence? The new year is in full swing, providing a host of new opportunities, challenges and disruptions regarding big…