ESports Aims to Become a Marketing Phenomenon
In 2017, brands looking for new opportunities to reach young, digitally-connected audiences should capitalize on the emerging opportunities in eSports marketing. Are you ready to play eSports, the biggest opportunity for brand growth and reach to digitally-connected millennials in 2017? While current estimates of market value are modest, they have…
Emotion Recognition Technology Leads to Quantitative Data
Emotion recognition technology measures moods in voices and facial expressions in a quantitative way, enabling brands to be more specific about their emotional impact. Members of your marketing test group state that they love your product, but their facial expressions tell another story. Which do you believe? Emotion recognition technology…
Food and Beverage Advertising Will Make Big Strides
Get ready to chew on some interesting food for thought as we explore the next trends in the evolution of food and beverage advertising for 2017. Food and beverage advertising has come a long way from its humble beginnings. From a past dominated by regionally unique products to the present…
Data Analytics Benefits Modern Banking
Retail banking services provide a compelling example for other industries that want to modernize their use of data and improve their marketing capabilities. How can modern banks’ use of data-backed insights provide a clear model for marketers wanting to improve revenue and the customer experience? While other industries react to…
Data-Backed Marketing Will Trend Up in 2017
Chart ahead for next year with our list of the predicted top five data-backed marketing trends of 2017, which includes a rise in experiential marketing and augmented reality. Quickly name five data-backed marketing trends you successfully followed in 2016. As the final quarter of this year draws to a close,…
BrandStand: Are Consumers Receptive to Brands’ Involvement with National Issues?
Following the long and contentious 2016 election cycle, political issues remain top of mind for consumers. Marketers are likely wondering whether brands can or should utilize this heightened consciousness as a potential point of connection with consumers — or whether they should distance themselves from this combative political morass. Should brands…