Category Archives: Blog

she runs it logo

She Runs It today announced that ten promising trailblazers in media and marketing have been chosen for the annual She Runs It education loan relief program. Each winner will receive an award of up to $10,000 to help pay back loans they may have received in pursuit of graduate or…

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retail beacons for marketing

See how beacon marketing programs have fared in the world of retail in 2016 and why widespread consumer adoption of beacon apps has yet to materialize. A year ago, experts could not help but gush about the seemingly endless possibilities that retail beacon devices presented. Yet, for many reasons, that huge…

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drone marketing

Drone marketing is being embraced in practical use cases as marketers embark on testing their ability to tell new stories and gather data. In recent years, drone technology has been the subject of intense experimentation among hobbyists and commercial enterprises alike. Now drones are being embraced in practical use cases…

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Thanksgiving Marketing

Follow how grocery stores use retail marketing technology to keep reinventing themselves, from self-service options and home delivery service to augmented and virtual reality. The neighborhood grocery store may have a sense of familiarity, but in truth, it has always been changing. For example, when the first Piggly Wiggly opened…

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big data marketing mistakes to avoid

Make note of big data marketing mistakes that even data scientists face and address them promptly to avoid the pitfalls many big data projects see. Data-based marketing agencies have helped numerous clients revamp their approach to marketing data storage, processing and analysis in significant ways. During these projects, the agencies…

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Last December, an agency with no name, no office and no full-time employees shocked the media buying and planning world, without warning, by scooping up the lion’s share of the North American business of Procter & Gamble, the world’s largest advertiser. It followed that coup this past August by winning AT&T,…

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