Market Segmentation in Auto Leasing Proves Successful
Auto leasing marketing strategies such as targeting a specific group have become more important, as the number of consumer and commercial vehicle leases have increased. Car leasing has become a very popular option, since more new vehicles were leased in the first six months of this year than the first…
Omnicom Group: Omnicom Named Among Forbes Most Innovative Companies for 2016
NEW YORK, Aug. 24, 2016 /PRNewswire/ — Omnicom (NYSE: OMC), a leading global marketing and communications company, has been named one of the 100 most innovative companies by Forbes magazine. Now in its sixth year, Forbes definitive ranking identifies the 100 most innovative publicly traded firms based on current valuation…
Holiday Marketing Seeds Are Already Sown
Back-to-school marketing campaigns helped lay the foundation for 2016 holiday marketing, as major brands line up their strategies. At the start of each school year, chances are that holiday presents for kids are not on their parents’ minds. Yet, in the retail and marketing world, back-to-school events and holiday marketing…
How Marketers Convert Digital Traffic into Sales
Learn about three of the most effective digital marketing strategies brands use to convert digital traffic into sales and clicks into cold, hard cash. Rumplestiltskin may be able to spin straw into gold, but marketers can perform real magic: spinning web traffic into actual sales. Getting people to part with…
WSJ: What Would McDonald’s ‘Agency of the Future’ Do?
Tech companies like Facebook and Google are selling creative ad services. Media agencies are increasingly selling digital ad space. And now, a creative agency is playing the line-blurring game as it brings digital publishing and agency staffers together to service one massive account. McDonald’s said Monday it will consolidate its…
Data Has Changed the Consumer Journey
Data-driven marketing has changed the consumer journey for customers even more so than it has for brands, opening up new possibilities for every purchase. We often talk about how data has changed the process of marketing to consumers, but what is the consensus from the other side of the coin? In…