CRM Data Integration is Critical to eCommerce Success
Without CRM data, the ecommerce industry would be incapable of making informed strategic decisions or optimizing customer journeys in pivotal ways. There was a time when the ecommerce industry was the Wild West, where major players carved out their territories and wrote their own rules. Now — even with constant…
Personalization Improves Holiday Travel Marketing
Use these three travel marketing personalization techniques to improve your customers’ experience and help them feel in control of their vacation plans. As data technology improves, personalization has emerged as one of the prime differentiators for effective marketing. Companies that reach out to customers with extremely relevant offers, content and campaigns…
In Sports Marketing, Branding Rules Over Performance
Examine sports marketing through the lens of underperforming and unpopular teams who have used marketing techniques to become high-value organizations. Sports icon and widely proclaimed “King” of golf Arnold Palmer passed away recently, leaving behind one of the most endearing and fondly remembered legacies of any athlete. Surprisingly, that legacy…
The Internationalist: Agency Innovators 2016
Anna Nicanorova characterizes innovation in today’s marketing-technology world as being: fast, open and boundless. Originally from Chishinau, Moldova, she worked in her home country, as well as in Germany, Russia, The Netherlands, and the United States. Today, from her base in New York, she leads Annalect Labs, the innovation department…
Spirits Brands Set High Bar for Millennial Marketing
Dive into the world of spirits marketing, where several brands use technology-based ways and digital channels to reach millennials. How can a company effectively market to millennials? This is a question that plagues many CMOs, but several brands in the distilled spirits industry have figured out how to accomplish this.…
Marketers Look to Target Cars as Devices
Auto manufacturers, media companies and tech players are transforming personalized marketing into in-car marketing opportunities. How long will it be before vehicles are treated like just another device and with an array of in-vehicle marketing opportunities? Many advertisers are asking this question, along with wondering about successful cross-device attribution. For…