Adweek: Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends
New research claims that social media influencers might have nearly as much clout as a friend or neighbor—and brands know how to harness these new household names. According to a joint study by Twitter and analytics firm Annalect, around 40 percent of respondents said they’ve purchased an item online after seeing it…
Why Email Marketing Came Back from the Dead
Discover why email marketing has reemerged as a talked-about viable marketing tool that should be a part of any multi-channel marketing mix. Just like the physical medium it replaced, terminal diagnoses, obituaries and eulogies for electronic mail have been sounded in thoughtless think pieces for many years. For a time,…
The New York Times: For Women in Advertising, It’s Still a ‘Mad Men’ World
As a so-called bathroom break girl at the advertising agency BBDO in 1985, Susan Credle took over for receptionists when they left their desks. When she learned how to type quickly and accurately, she was promoted to secretary. In the decades since, she has become one of the most accomplished…
How Brands Can Score Big with eSports Marketing
Level up your eSports marketing knowledge with these insights on how major brands are sponsoring and expanding this growing worldwide pastime. One might never think that statements about “dramatic comebacks,” “underdogs” and teams “withdrawing from the tournament because of injury problems” would be uttered about young men and women playing…
Study Reveals Secret to Improving Brands’ CTR on LinkedIn: Stop Posting
LinkedIn research reveals that brand posts fail to capture clicks by a large margin compared to posts by employees, especially ones with an authentic voice. A man walks into the doctor’s office and tells the doctor, “It hurts when I do this.” Then, the man starts flailing his arm in…
What Coding Can Teach Us About Maintaining Data Quality
Learn three crucial lessons from programming best practices in order to maintain data quality and fix poor data quality-related issues before they spread. Taking steps that improve data quality can dramatically enhance your organization’s ability to make intelligent decisions. After all, data-driven marketing hinges on the data’s accuracy and its…