Digiday: Omnicom Media Group hits CES with a blitz of search-related partnerships, starting with Google
As announced by Digiday, Omnicom Media Group (our parent company) and Google struck a partnership that includes a planning tool and AI-driven support for investment and creative decisions for search. Here’s how Digiday describes one of the resulting AI “agents” to become part of Omni: “Operating within Omni, Omnicom’s operating…
Close-Up: Bill Potting, Manager, Marketing Intelligence
Inspired by Veterans and Military Families Month — this spotlight series celebrates the diversity which drives our success, fosters strong values, and uplifts every individual to become the collective heart of Annalect culture. Join us in recognizing the talent, inspiration, and valuable insights contributing to our vibrant and inclusive community.…
Close-Up: Darci Hook, Senior Optimization Analyst, Marketing Intelligence
Inspired by Veterans and Military Families Month — this spotlight series celebrates the diversity which drives our success, fosters strong values, and uplifts every individual to become the collective heart of Annalect culture. Join us in recognizing the talent, inspiration, and valuable insights contributing to our vibrant and inclusive community.…
Close-Up: Mark Roncase, Analyst, Marketing Intelligence
Inspired by Veterans and Military Families Month — this spotlight series celebrates the diversity which drives our success, fosters strong values, and uplifts every individual to become the collective heart of Annalect culture. Join us in recognizing the talent, inspiration, and valuable insights contributing to our vibrant and inclusive community.…
Adweek: Omnicom Media Group, Publicis Groupe, and dentsu Lead Forrester Media Wave Report
Summary: Jay Pattisall, VP and Lead Analyst at Forrester said OMG scored highest this year due to its tech strategy, use of data, integration of media and content, and audience-first marketing. Florian Adamski, OMG’s chief executive officer (CEO), said the agency network has been able to maintain its leader designation…
Close-Up: Tara Blackburn, Manager of Marketing Intelligence
Inspired by Veterans and Military Families Month — this spotlight series celebrates the diversity which drives our success, fosters strong values, and uplifts every individual to become the collective heart of Annalect culture. Join us in recognizing the talent, inspiration, and valuable insights contributing to our vibrant and inclusive community.…