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AdExchanger: How Omnicom’s AI Virtual Assistant Does The Campaign Grunt Work For Planters
Artificial intelligence is often incorrectly touted as a one-size-fits-all solution to any problem. By contrast, Omnicom’s new generative AI virtual assistant, Omni Assist, is being used by agency employees to narrow AI’s focus and solve for specific agency challenges. “My guess is if we gave you all the raw data…
Adweek: Amazon’s Multi-Billion Dollar Media Account Goes to OMG and WPP
As reported by Adweek, after an account review process spanning more than six months, including objective third-party review, Amazon has awarded its media work in the Americas to Omnicom Media Group (of which we’re part). “After a comprehensive advertising agency review for our consumer business, we’ve chosen to partner with…
Beet.TV: Contextual AI Empowers Advertisers with Customized Audiences
As consumers seek more control over how their personal data are shared with brands, marketers are returning to contextual advertising — placing ads next to content that’s most likely to engage a target audience. Clarissa Season, our Chief Experience Officer, recently spoke with Beet.TV about how AI is shaping contextual…
Close-Up: Seamus Clark, Senior DevOps Engineer
Inspired by Pride Month — this spotlight series celebrates the diversity which drives our success, fosters strong values, and uplifts every individual to become the collective heart of Annalect culture. Join us in recognizing the talent, inspiration, and valuable insights contributing to our vibrant and inclusive community. Tell us about…
Digiday: Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content
Earlier today, Omnicom announced that it will be the first holding company to integrate into the new Instacart Developer Platform (IDP), a publicly available API program that leverages Instacart’s industry-leading online grocery platform to supercharge third-party digital experiences. Our Chief Experience Officer, Clarissa Season, noted: “This integration legitimizes influencers as…
Close-Up: Rami Tellez, Associate Director of Applied Omni Solutions
Inspired by Pride Month — this spotlight series celebrates the diversity which drives our success, fosters strong values, and uplifts every individual to become the collective heart of Annalect culture. Join us in recognizing the talent, inspiration, and valuable insights contributing to our vibrant and inclusive community. Tell us about…