Adweek: Infographic: Will Millennials Head to Theaters for This Summer’s Blockbusters?
The summer blockbuster is as ubiquitous as fireworks on the Fourth of July—it wouldn’t be summer without them. But as it becomes increasingly easy to keep up with the latest entertainment from the comfort of home, advertisers and marketers can be left wondering who is actually filling those theater seats.…
How Deep Learning and Artificial Intelligence Push Big Data Forward
Find out how artificial intelligence technologies like neural networks can be coupled with big data to produce extraordinary marketing feats. Just like the rise of internet networking technologies and smaller, more-powerful processors led to the current device explosion, the advancement of technologies like machine learning and neural networks will no…
Adweek: Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends
New research claims that social media influencers might have nearly as much clout as a friend or neighbor—and brands know how to harness these new household names. According to a joint study by Twitter and analytics firm Annalect, around 40 percent of respondents said they’ve purchased an item online after seeing it…
Why Email Marketing Came Back from the Dead
Discover why email marketing has reemerged as a talked-about viable marketing tool that should be a part of any multi-channel marketing mix. Just like the physical medium it replaced, terminal diagnoses, obituaries and eulogies for electronic mail have been sounded in thoughtless think pieces for many years. For a time,…
The New York Times: For Women in Advertising, It’s Still a ‘Mad Men’ World
As a so-called bathroom break girl at the advertising agency BBDO in 1985, Susan Credle took over for receptionists when they left their desks. When she learned how to type quickly and accurately, she was promoted to secretary. In the decades since, she has become one of the most accomplished…
How Brands Can Score Big with eSports Marketing
Level up your eSports marketing knowledge with these insights on how major brands are sponsoring and expanding this growing worldwide pastime. One might never think that statements about “dramatic comebacks,” “underdogs” and teams “withdrawing from the tournament because of injury problems” would be uttered about young men and women playing…