How Data is Transforming the Healthcare Landscape
Discover how healthcare data technology like electronic health records, data-sharing systems and encryption has been breathing new life into the industry. Even though the medical industry holds on to its heritage, by still using the symbol of medicine — the rod of Asclepius, healthcare persists at the cutting edge of research,…
Adweek: Infographic: Will Millennials Head to Theaters for This Summer’s Blockbusters?
The summer blockbuster is as ubiquitous as fireworks on the Fourth of July—it wouldn’t be summer without them. But as it becomes increasingly easy to keep up with the latest entertainment from the comfort of home, advertisers and marketers can be left wondering who is actually filling those theater seats.…
Adweek: Twitter Says Users Now Trust Influencers Nearly as Much as Their Friends
New research claims that social media influencers might have nearly as much clout as a friend or neighbor—and brands know how to harness these new household names. According to a joint study by Twitter and analytics firm Annalect, around 40 percent of respondents said they’ve purchased an item online after seeing it…