Brands Must Socially Respond to Trends or Lose Hyper-Connected Audiences
In an age of constantly connected audiences, brands who neglect to respond to trending news topics often risk losing affinity from their audiences. Real-time marketing approaches have quickly matured from a handy tool for socially-connected marketers to an expectation from audiences. After all, what are social media channels doing if…
For Some Brands, Tax Season is Like Christmas
This tax season, financial companies will be trying hard to convince Americans on the best way of getting back hard-earned cash courtesy of Uncle Sam. As we move from one year to the next, events such as Hanukkah, Christmas, New Year’s, the Super Bowl, Valentine’s Day and the Oscars generate…
CNBC: How your device lets brands tap into your emotions
To figure out the best Super Bowl ad of the year, Annalect decided to ask random members of the public. Instead of talking to them, however, the marketing and communication agency used facial recognition technology to figure out which ads they really liked. The ads that made the most people smile…
For Digital Marketers, Valentine’s Day is About Finding the Right Way to Show You Care
Here are our recommended Valentine’s Day best practices for brand messaging based on the most commonly-used digital marketing channels. Valentine’s Day is nearly here, and how appropriate considering that digital marketers are all trying to find new ways to develop personal connections with their audience. Unattached to any true religious…
Annalect Moodometer: Facial Recognition Technology that Captures True Emotions
Leveraging facial recognition technology can enhance a brand’s insight into why a creative would appeal to an audience. This year, we decided to experiment with the commercials that brands spend the most on in order to appeal to a 111.9 million person audience, also known as Super Bowl 50. Our goal…
Campaign: ‘Puppymonkeybaby’ produces most smiles of any Super Bowl spot, says Annalect ‘Moodometer’
Facial recognition study suggests top-rated spots aren’t necessarily the ones most enjoyed by viewers. Mountain Dew’s “Puppymonkeybaby” was hardly the most popular spot in Super Bowl 50 — at least according to viewer opinion. The bizarre commercial ranked only 55th out of 63 ads on this year’s USA Today Ad…