Can Virtual Reality Marketing Live Up to the Hype?
Explore some of the current use cases of virtual reality marketing while considering how and when VR marketing could lead to true digital marketing results. Virtual reality technology has become a mainstay of trade shows and industry expos like this month’s SXSW. People line up for exciting demos, and the novelty…
Audience Insights That Help Brands Win “Best in Show” with Pet Owners
Digiday: Agencies are using emotional reactions to gauge ad effectiveness
For years, marketers have used focus groups and consumer surveys to find out what people think of campaigns and advertising, but a growing number of agencies say that those answers are rarely, if ever, accurate. One possible solution is facial-recognition tech. Omnicom’s data group, Annalect, spent Super Bowl weekend with…
Brands Must Socially Respond to Trends or Lose Hyper-Connected Audiences
In an age of constantly connected audiences, brands who neglect to respond to trending news topics often risk losing affinity from their audiences. Real-time marketing approaches have quickly matured from a handy tool for socially-connected marketers to an expectation from audiences. After all, what are social media channels doing if…
For Some Brands, Tax Season is Like Christmas
This tax season, financial companies will be trying hard to convince Americans on the best way of getting back hard-earned cash courtesy of Uncle Sam. As we move from one year to the next, events such as Hanukkah, Christmas, New Year’s, the Super Bowl, Valentine’s Day and the Oscars generate…
CNBC: How your device lets brands tap into your emotions
To figure out the best Super Bowl ad of the year, Annalect decided to ask random members of the public. Instead of talking to them, however, the marketing and communication agency used facial recognition technology to figure out which ads they really liked. The ads that made the most people smile…