How Big Data is Affecting the Big Game: A Look at the NFL and Other Leagues
Explore how the trend of sports teams and marketers using data analytics to reduce risk has impacted sports and marketers who depend on game time ad space. Brad Pitt stares at a computer screen as Jonah Hill explains the figures and codes. “It’s about getting things down to one number,”…
WSJ: Affluent Shoppers Look for High-End Customer Experience
Luxury brands may want to focus on customer service more than celebrity marketing to court high-end shoppers this holiday season. Affluent consumers expect purchases from high-end brands to also come with high-end customer service, according to a new study from Annalect, a division of Omnicom Media Group. Nearly two-thirds of…
Retail Predictions: Deep Discounts this Holiday Season
Certain retailers’ need to liquidate excess stock could create a competing price war this holiday season. Elsewhere, expected growth leads to a sunny outlook. In an unusually warm fall season, news from the retail world still managed to send shivers down the spine of investors and analysts. The abnormally mild temperatures…
Where Will Data-Driven Marketing Take Us in 2016?
Take a look at our predictions for top trends that are likely to appear in 2016, including how data-driven marketing will occupy an even more crucial role. As ideas and plans that have been stewing for months crystallize, the New Year becomes the perfect time for businesses and brands to…
How Big Data and CPG are Bringing Food to the Thanksgiving Table
Looking at the big picture of big data and CPG, ones and zeros are becoming just as crucial as hoes and tractors when it comes to putting food on the table. In just a few short weeks, millions of Americans will be gathering around the Thanksgiving table with the intent…
Part 3: Leveraging User Identity – How to Measure Media Impact on App Downloads
A week ago, I was in Tokyo waiting for a train. I had been staying in the crowded precinct of Shinjuku – a neon metropolis on the west side of the city. I bought a ticket for the Metro and was counting the seconds until midnight when the train would…