The Allure of Pop-Up Stores — Retail’s Continued Phenomenon
Pop-up retail stores are an avant-garde approach to retail. Flashy, glamorous and fleeting, they make a branding impact that’s hard to recreate elsewhere. Blink, and you might miss them: Pop-Up shops are a major force in the retail world and for reasons you might not expect. Most pop-ups aren’t concerned…
Campaign: CES 2016: Double down on data-driven marketing
The CMO of Omnicom’s Annalect marketing technology network explains why data-driven marketing should be the headliner in Vegas this year. Each January, CES delivers a first glance at the upcoming year’s biggest trends — as well as the most overhyped and incessantly used buzzwords. Distinguished past winners have been “programmatic”;…
Marketing New Year’s Resolutions for 2016 — Putting Knowledge First
Our suggested marketing New Year’s resolutions are diverse, but they all fall under one common banner: getting smarter to up your odds of success in 2016. Even though Christmas is not quite here yet, many people are already anticipating the end of the current year and the start of a…
Children’s Digital Advertising Ramps Up for the Holidays
As competition for kids’ interest increases into the holiday shopping season, critics of children’s digital advertising worry about unforeseen consequences. Kids love YouTube as much as adults, giving advertisers another channel for reaching this coveted demographic, particularly in the all-important holiday shopping season. Popular kid-oriented channels like EvanTubeHD focus primarily on…
Digiday: Procter & Gamble’s New Strategy Shows Agencies Still Needed for Programmatic
Looks like agencies are needed in the programmatic advertising future after all. Procter & Gamble’s recent move to Omnicom, with its $2 billion a year in marketing, shows that media holding companies are still needed intermediaries even as more online ad-buying becomes automated. Procter & Gamble was one of the more prominent…
Holiday Shopping Becoming More of a Digital Experience Than Ever
The old rules of holiday retail are clearly being thrown out the window as online shopping gains new territory, even on in-store events like Black Friday. Events like this year’s Black Friday have shown that the jam-packed store aisles all holiday season are no longer a given. Yet, the deep…