An Agency Hackathon Experience
Where Innovative Ideas Become a Reality in 24 Hours As consumers interact with brands and content in new ways, the line between advertising, marketing, and public relations continues to blur and shift in new and exciting ways. Porter Novelli, Omnicom’s Public Relations Agency, understands that this rapidly changing landscape requires holistic, coordinated,…
AdAge: Omnicom Big Winner in Multibillion-Dollar P&G Review
Procter & Gamble has awarded Omnicom the bulk of its multibillion-dollar media buying and planning business in its first major North American buying shift in nearly two decades. Omnicom won the majority. Carat will have about one-third of the business, andStarcom Mediavest Group, the incumbent on the U.S. buying and…
How Big Data is Affecting the Big Game: A Look at the NFL and Other Leagues
Explore how the trend of sports teams and marketers using data analytics to reduce risk has impacted sports and marketers who depend on game time ad space. Brad Pitt stares at a computer screen as Jonah Hill explains the figures and codes. “It’s about getting things down to one number,”…
WSJ: Affluent Shoppers Look for High-End Customer Experience
Luxury brands may want to focus on customer service more than celebrity marketing to court high-end shoppers this holiday season. Affluent consumers expect purchases from high-end brands to also come with high-end customer service, according to a new study from Annalect, a division of Omnicom Media Group. Nearly two-thirds of…
Retail Predictions: Deep Discounts this Holiday Season
Certain retailers’ need to liquidate excess stock could create a competing price war this holiday season. Elsewhere, expected growth leads to a sunny outlook. In an unusually warm fall season, news from the retail world still managed to send shivers down the spine of investors and analysts. The abnormally mild temperatures…
Where Will Data-Driven Marketing Take Us in 2016?
Take a look at our predictions for top trends that are likely to appear in 2016, including how data-driven marketing will occupy an even more crucial role. As ideas and plans that have been stewing for months crystallize, the New Year becomes the perfect time for businesses and brands to…