How Big Data and CPG are Bringing Food to the Thanksgiving Table
Looking at the big picture of big data and CPG, ones and zeros are becoming just as crucial as hoes and tractors when it comes to putting food on the table. In just a few short weeks, millions of Americans will be gathering around the Thanksgiving table with the intent…
Part 3: Leveraging User Identity – How to Measure Media Impact on App Downloads
A week ago, I was in Tokyo waiting for a train. I had been staying in the crowded precinct of Shinjuku – a neon metropolis on the west side of the city. I bought a ticket for the Metro and was counting the seconds until midnight when the train would…
When Looking to Engage Millennials, Holiday Travel Companies Turn to Mobile
Using mobile apps and curated content, travel brands are fostering relationships with millennial consumers that they hope will propel 2015 holiday travel. With the winter holiday travel season approaching, countless brands in the industry are looking for ways to entice travelers to their services. Differentiation is rapidly becoming the key…
AdExchanger: Programmatic Drives 10-15% Of NBCUniversal’s Total Digital Upfront Business
NBCUniversal transacted 10-15% of its digital business programmatically during the 2015-2016 season, the company has revealed to AdExchanger. Prior to the upfronts, the company expected to secure 50% of commitments on a “converged” basis, with elements of both TV and digital in a single deal. In this most recent upfront, NBCUniversal’s digital…
Black Friday’s Waning Relevance in a Discount-Laden Season
The gradual spreading of discount events and the ability to generate hype campaigns at any time of year has decreased Black Friday’s significance. The infamous shopping day known as Black Friday may have finally reached its peak. While nearly every major retailer still participates, the gradual spreading of discounts throughout…
Part 2: Agile UX and the 3 Pillars of a Successful App
Over the last few years, excellent user experience design has proven to be a distinct business advantage. This is part 2 of our 3 part app series with insights, from our Annalect leads in product marketing, UX and data solutions, on a successful business application strategy. Today, the term “user experience”…