3 Ways CMOs can Reap Benefits from Data
Big data is taking much of the guesswork out of marketing. Companies are getting smarter than ever about not only stocking the right products and offering them at the appropriate time, but they are also ensuring that there will be a demand for the product before it ever leaves research…
Campaign: Why it’s time to turn back the clock on Baby Boomers
With Baby Boomers controlling 60% of consumer spending in the US, marketers who obsess over Millennials are missing out on a huge opportunity It seems that not a day goes by without someone announcing some new technique for reaching what has quickly become the most examined and analyzed cohort in consumer marketing:…
Indian Premier League 2015: The Real Winners
It has been an exciting season for cricket fans since mid February with the Cricket World Cup 2015 and now the Indian Premier League 8. As expected, the CWC 2015 was a viewer’s and an advertiser’s delight with the TV viewership numbers being a testimony to the fact. The IPL 8 launched with all…
How Data Can Enhance the Creative Process
Data and the creative process do not have to be adversaries. Find out the ways in which one can inform the other to produce beautiful works of creative that reach audiences in poignant ways. David carefully cleans off his brush in a cloudy plastic cup. Then, he gently dabs it…
I-COM: In US, Slavi Samardzija of Annalect Joins I-COM Data Venture Challenge Jury
I-COM is pleased to announce that Slavi Samardzija, Chief Analytics Officer at Annalect, Omnicom Media Group, Omnicom in the US, is joining the I-COM Data Venture Challenge Jury. As chief analytics officer, Slavi leads the development and delivery of end-to-end (audience-content-media) analytic capabilities designed to inspire and optimize our clients’…
The Community that Should be on Everyone’s Radar: the LGBT Segment
The LGBT segment is a dynamic and diverse population which spans across all ages, ethnicities and social status. At approximately 9 million strong, their total buying power is projected to be $830 billion — which offers great opportunities to manufacturers and retailers. There has been an increased prevalence of LGBT…